You can have the most powerful links on this planet.

You can have the perfect off-page strategy.

But if your on-page optimization is not top-of-the-line, then your results will be poor, and that will make you very sad.

On-page optimization is one of the pillars of search engine optimization. And with these 3 tips you will make sure your pages are perfectly optimized in order to achieve better rankings.

Ready? Let’s start it.

The Importance of Structuring Your Content

In the past you could put a big block of text, a couple of ugly images, a boring video and you could rank with the proper number of backlinks. It’s still possible nowadays in some niches, but if you really want to make your website rank better and provide a top-notch UX, then you need to take more seriously how you structure your content.

The H-tags are there for a reason: They allow you to structure your content, which helps both readers and search engines (yes, Google) to understand your content better, and therefore, reward you with better rankings.

The use of H-tags becomes especially powerful when you have a content box. If you use WP, then you can install TOC+, which is a plugin which automatically generates a Wikipedia-like content box which displays all of your headings, hence making navigation more practical.

Don’t stuff your headings with your target keyword. You can use it a couple of time in H2s, but if you want to leverage the most power out of it, then you need to use LSI keywords, variations, synonyms and the like.

Finally, you should also look at micro-data structuring. Schema can help you wonders especially if you have a local website. You can display ratings amongst other important data which will boost your CTR from organic searches.

Build Relevance to Rank Higher

Without topical relevance your website won’t rank higher. Instead of spending thousands of dollars on a page that won’t rank, you should look at it from another angle and ask yourself: Is my website REALLY topic-relevant for the niche/keyword I want to target?

If not, then you only have to do this:

  1. Create 4-5 short articles on the niche you want to target
  2. Use them to interlink to your target page using 1 exact match anchor text, 1 topical anchor text, 1 generic anchor text, 1 LSI anchor text and another topical anchor text in case you build 5 supporting posts.

The supporting articles do not need to be top-notch. They just need to be unique, on topic and have some media embedded, just the typical SEO optimization you would give to any other page in your website.

The length can be around 500 words. That will do the trick.

Treat Your Images Well

Chances are you include plenty of images in your posts, or at least a couple of them. Well, if you simply put your keyword in the title and alt-tag, then you need to change the way you do things.

This may be affecting your rankings negatively rather than helping them. In order to make your page rank higher, you should try to be more descriptive in the title and the alt-tag. Don’t simply stuff it with your keyword, you should try to explain what the image is about using variations of your keyword. The title can be short, but the alt-tag should be lengthier.

This is especially good in niches where you want to rank in Google Images.

These are the cool tips we were talking about. Now all you need to do is to put them in practice and see how your rankings increase, your wallet grows fatter and your smile wider. Enjoy it.